How Do You Keep Up With Ever-Changing Beauty Industry Trends?
In the ever-evolving world of beauty, staying current is key. We've gathered insights from Directors to CEOs to uncover how they keep pace with the industry's changing trends and expectations. From following trade publications and social media to analyzing trends and customer engagement, here are the top four strategies from seasoned beauty professionals.
- Follow Trade Publications and Social Media
- Blend Learning with Core Beauty Principles
- Engage with Influencers and Continuous Education
- Analyze Trends and Customer Engagement
Follow Trade Publications and Social Media
We like to follow online and print trade publications to help give trusted insights into changing trends and expectations within the industry. But nothing beats the power of social media! It's much more instant and quick to see how the public is responding. As with all things, you need to be mindful of your sources and careful of 'fake news,' but it's a great way to see what's popular in our ever-evolving and fast-moving industry.
Blend Learning with Core Beauty Principles
Staying on top of beauty trends requires a blend of continuous learning and a steadfast commitment to my core principles. I don't chase fads; instead, I focus on techniques and approaches that stand the test of time. My work is grounded in achieving natural, refined results, which means understanding both the artistry and the science behind facial aesthetics.
I stay connected to changing trends by attending international conferences, engaging with global thought leaders, and, most importantly, listening to my patients. Their desires inform the nuances of what 'beauty' means today. While trends shift, my goal remains the same
helping patients look like the best version of themselves, not someone else.
Engage with Influencers and Continuous Education
There are several things I do to keep up with ever-changing beauty industry trends I regularly follow influential hairstylists and beauty influencers on social media platforms like Instagram and TikTok. I also attend industry events and read beauty blogs to stay informed on the latest products and techniques.
Additionally, I take advantage of continuing education opportunities to learn new skills and stay ahead of emerging trends. Lastly, engaging with our clientele helps me understand their preferences and needs, while allowing me to stay relevant and aligned with current beauty standards.
Analyze Trends and Customer Engagement
When trends shift in the beauty industry, I pay close attention. As CEO of a high-tech beauty brand, Glow Therapy, it's critical I stay ahead of the curve.
I regularly read industry reports analyzing trend data from places like Nielsen surveys and social media insights. For example, after multiple reports showed growing interest in LED light therapy, I invested in R&D to develop our innovative masks.
I also follow influencers and engage with customers on social media. Their questions, comments, and reviews provide a glimpse into the next big things. When customers started posting selfies with our masks, I knew targeting Gen Z with an affordable, social-friendly product was the right move.
Staying on the cutting edge is how I built Glow Therapy into an industry disruptor. We were first to market with an LED mask under $200, filling a need for quality skincare at an attainable price point. By listening to our community and moving fast, we've revolutionized the way people achieve radiant skin. The key is offering what people want before they even know they want it.
