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How Do You Stay Updated With the Latest Beauty Trends?

How Do You Stay Updated With the Latest Beauty Trends?

In the ever-evolving world of beauty, professionals must remain at the cutting edge, so we've asked them how they keep abreast of the latest trends and incorporate them into their services. An RN and Founder explains their strategy to engage with industry news and seminars, while we also include additional answers from various beauty insiders. From subscribing to beauty YouTubers to utilizing trend forecasting services, discover a spectrum of methods that keep beauty services fresh and exciting.

  • Engage With Industry News and Seminars
  • Incorporate CBD Skincare and Props
  • Subscribe to Beauty YouTubers
  • Attend International Beauty Expos
  • Join Professional Beauty Networks
  • Use Trend Forecasting Services

Engage With Industry News and Seminars

With all the new skincare trends popping up, it's a great chance for us to help our community learn how to prevent common aging issues. By staying engaged with industry news, attending seminars, and using social media, we can offer our clients innovative treatments tailored to their unique needs.

Diane Howard
Diane HowardRN and Founder, Esthetic Finesse

Incorporate CBD Skincare and Props

As a boudoir photographer, I stay on top of trends by following influencers in fashion, makeup, and photography. I recently attended a boudoir photography conference where nude lip colors, CBD skincare, and veil props were popular.

A trend I've incorporated is CBD skincare. I provide CBD balms, oils, and masks for my clients to use before their shoots. CBD reduces inflammation and gives skin a gorgeous glow, which translates beautifully in photos. My clients love the results, and many continue using CBD products after their shoots.

Another trend is using veils, fabrics, and other props to create dreamy, ethereal images. I've invested in several gauzy veils, silky robes, and lace masks that I style clients in for a sensual yet whimsical look. Adding these props has allowed me to increase my shoot fees and package prices. They've been a hit on social media, gaining lots of likes and new inquiries.

Staying ahead of trends is key in boudoir photography. I research the latest styles, invest in new props and products, and implement them to keep my work fresh and clients coming back. When you find trends that excite your ideal clients, incorporate them into your services right away.

Haley Snyder
Haley SnyderOwner, Earthly Venus

Subscribe to Beauty YouTubers

Keeping abreast of the latest beauty trends can involve subscribing to popular beauty YouTubers. These content creators often review the newest products, demonstrate the latest techniques, and share emerging trends in makeup and skincare. They frequently collaborate with beauty brands, providing a first look at innovative offerings.

Their videos often dive into step-by-step tutorials, which can help you master new looks. Watch their content regularly to stay informed, and don't forget to hit the subscribe button and turn on notifications for updates.

Attend International Beauty Expos

Attending international beauty expos is an engaging way to immerse oneself in the beauty industry. These events showcase the latest innovations, with brands revealing new products and technologies. Industry leaders often discuss future beauty directions in keynote speeches and specialized forums at these events.

Attendees usually have the chance to sample new products, making expos a hands-on way to discover trends. Look up the dates for upcoming beauty expos and consider attending to see the newest industry breakthroughs firsthand.

Join Professional Beauty Networks

Joining professional beauty industry networks can provide a depth of insight into emerging trends. These networks facilitate the exchange of ideas among professionals, often including makeup artists, estheticians, and brand representatives. Workshops, webinars, and newsletters sourced from these networks are rich with industry-specific information that could be beneficial for anyone keen on maintaining a cutting-edge in beauty standards.

Networking with like-minded professionals can also lead to collaborative opportunities. Start exploring professional networks in the beauty field and join one that aligns with your interests to stay ahead of the trends.

Use Trend Forecasting Services

Using trend forecasting services is an effective strategy for professionals who want a more analytical approach to staying informed about beauty trends. Forecasters analyze market data, consumer behavior, and wider fashion industry movements to predict what's next in beauty. This data-driven insight helps one anticipate shifts in consumer preferences and the potential impact on the beauty market.

Often used by brands to shape their upcoming product lines, these services can also be a valuable resource for individuals. Consider subscribing to a trend forecasting service to gain an informed look at future beauty trends.

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