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How Has Client Feedback Altered Your Approach?

How Has Client Feedback Altered Your Approach?

In the dynamic world of beauty services, the voice of the customer can be a powerful catalyst for change. We've gathered firsthand accounts from industry experts, including makeup artists and business owners, to reveal how client feedback has reshaped their services. From enhancing makeup artistry to inspiring group sessions, here are five transformative stories that will redefine your beauty offerings.

  • Client Feedback Enhances Makeup Artistry
  • Donkey Milk in Skincare Regimens
  • Creating a Cohesive Brand Experience
  • Youngblood Cosmetics for Sensitive Skin
  • Client Feedback Inspires Group Makeup Sessions

Client Feedback Enhances Makeup Artistry

Client feedback can be incredibly valuable for improving beauty services and refining techniques. Here's an example of how feedback from a client could potentially lead to a change in approach:

Imagine a makeup artist who specializes in bridal makeup receives feedback from a client stating that the foundation used in their makeup application felt too heavy and cakey on their skin, affecting their comfort throughout the event. This feedback could prompt the makeup artist to reevaluate the products they use and their application technique.

In response to this feedback, the makeup artist may decide to:

1. Explore lighter-weight foundation formulas that offer good coverage without feeling heavy on the skin.

2. Adjust their application technique to ensure a more natural and seamless finish.

3. Prioritize skincare prep to ensure the client's skin is well-hydrated and primed for makeup application.

4. Offer a makeup trial session before the event to test different products and techniques based on the client's feedback.

By incorporating this feedback into their practice, the makeup artist can improve the overall experience for future clients, ensuring that they feel comfortable and confident in their makeup on their special day. This demonstrates the importance of listening to and acting upon client feedback to continuously enhance the quality of beauty services provided.

Amy GallowayMakeup artist, @amiigalloway on Instagram

Donkey Milk in Skincare Regimens

As a plastic surgeon with over 30 years of experience, I have extensive knowledge of skincare and the ingredients that can benefit the skin. Donkey milk contains proteins like lactoferrin and lysozyme, which have natural antibacterial properties and can help reduce inflammation. It is also rich in vitamins and fatty acids that moisturize, soothe, and soften the skin.

In my practice, I have recommended donkey milk creams and serums to patients with sensitive skin conditions like rosacea or eczema. The anti-inflammatory effects help calm redness and irritation. For anti-aging, donkey milk boosts collagen production and cell turnover, improving skin firmness and brightness. I always advise patients to do a patch test first to check for reactions. If none, apply 1-2 times a day as directed.

Some downsides are the cost, as donkey milk skincare can be expensive, and possible allergic reactions in those sensitive to dairy. The milk has a distinctive smell that may bother some. While donkey milk shows promise, more research is needed to determine long-term benefits compared to ingredients like hyaluronic acid or retinol. For most patients, I see it as a natural option, but not necessarily superior to medical skincare.

The key is choosing high-quality, organic donkey milk products and following directions. When part of a comprehensive skincare regimen, donkey milk may be an effective anti-aging and calming treatment, especially for sensitive skin. Always do a patch test first and stop use if irritation occurs. For optimal results, consult a dermatologist for a customized skincare plan.

Shlomo Widder, MD
Shlomo Widder, MDPresident, Widder Plastic Surgery Center

Creating a Cohesive Brand Experience

One strategy I've employed to effectively communicate my brand's aesthetic to our target audience is by creating a cohesive and welcoming salon environment that aligns with our modern, stylish ethos. At Voss Salon, every detail, from the salon's interior design to the services we offer, reflects our commitment to providing a luxurious and positive experience. For example, our three locations are designed with an emphasis on both comfort and contemporary style, using thoughtful decor and layout to make our clients feel special as soon as they walk through the door. This consistency ensures that our brand's aesthetic is immediately recognizable and resonates strongly with our clients.

I place a high value on building a personal connection with our clients, which enhances the overall brand experience. By offering online booking, we make it easy for clients to schedule their appointments, reflecting our commitment to convenience and customer satisfaction. Additionally, our social media presence is a critical component of our communication strategy. We consistently share behind-the-scenes content, stylist highlights, and client transformations on platforms like Instagram. This not only showcases the talent and creativity of our team but also builds an emotional connection with our audience by highlighting real experiences and fostering a sense of community.

Moreover, we invest heavily in the education and professional growth of our stylists, which directly contributes to the brand's aesthetic. Our emphasis on continued education ensures that our team stays current with the latest trends and techniques, providing clients with top-tier services. This dedication to excellence and innovation is deeply ingrained in our brand's identity and communicated to our audience through consistently high-quality results and satisfied client testimonials. By focusing on these elements, we successfully convey our brand’s aesthetic and mission to nurture and support both our clients and our team.

Rachel Voss
Rachel VossOwner, Voss Salon

Youngblood Cosmetics for Sensitive Skin

As a board-certified plastic surgeon and medical director of an aesthetic medical spa, I come across many cosmetic products in my practice. One lesser-known product line I highly recommend is Youngblood Mineral Cosmetics.

These mineral-based cosmetics are non-comedogenic, meaning they won't clog pores or cause breakouts. For my patients with sensitive or acne-prone skin, Youngblood is a great option. The natural mineral pigments provide buildable coverage without irritating the skin. I often recommend Youngblood to post-procedure patients since the mineral formula is soothing and promotes healing.

Youngblood is also unique in that they offer education and training for aestheticians and physicians. In my med spa, we require all staff to become Youngblood-certified. This in-depth product knowledge allows our aestheticians to recommend the right products for each patient and properly match foundation and concealer shades. The educational component gives me confidence in recommending Youngblood to my patients.

While mineral makeup has gained more mainstream popularity, the Youngblood brand still flies under the radar for many consumers. However, its non-toxic, hydrating formula and the exceptional training provided to professionals set it apart. For natural-looking, lightweight coverage, Youngblood Mineral Cosmetics deserves more recognition. My patients who discover this line rarely go back to traditional makeup.

Dr Thomas Jeneby
Dr Thomas JenebyCEO, Spa Black

Client Feedback Inspires Group Makeup Sessions

Client feedback is like gold for fine-tuning my services and offerings. Once I zeroed in on my target demographics, I knew that listening to what clients wanted was key to growth and keeping them happy. One memorable piece of feedback came from a client who loved my makeup but wished for fun, group makeup lessons for her and her friends. This sparked a brilliant idea! Now, I host lively, personalized group sessions where we laugh, learn, and play with makeup together. This not only made the experience more enjoyable but also created a strong sense of community and boosted my bookings. It’s a great reminder that evolving with client input can lead to amazing new opportunities.

Kristin de la RentaChief Creative Officer & Master Makeup Artist, KDLR Beauty Labs

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