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What Technique Sets Your Beauty Services Apart?

What Technique Sets Your Beauty Services Apart?

In the competitive world of beauty services, we've gathered insights from top industry professionals on the unique techniques that give them an edge. From mastering active listening skills to delivering clinically proven results, discover the four key strategies shared by beauty service owners and CEOs that can elevate your beauty offerings.

  • Master Active Listening Skills
  • Customize Treatment Plans
  • Innovate with GlowFusion Facial
  • Deliver Clinically Proven Results

Master Active Listening Skills

Apart from continuing education to hone my technical skills, one technique that is essential to beauty professionals is mastering the art of active listening. It is not only imperative when leading a team but extremely important when providing services to your clients. To really understand your clients' needs requires you to give your client your undivided attention, show your client that you are listening with your body language, and reflect on what is being said by paraphrasing or summarizing what your clients are describing. It closes the gap in communication and helps build trust and understanding between you and your client. Your client will feel heard, valued, and it will help you better understand your clients' needs and tailor your services accordingly.

Kristina Bynum
Kristina BynumOwner and Cosmetologist, Salon Le Volume

Customize Treatment Plans

Creating personalized treatment plans for each client, we understand how important it is to tailor treatments to fit everyone's unique needs, ensuring the results are effective and suit their lifestyle and skin type. By customizing our approach, we offer a one-of-a-kind experience that provides the best for every patient!

Diane Howard
Diane HowardRN and Founder, Esthetic Finesse

Innovate with GlowFusion Facial

Over the years, we've mastered the technique called the "GlowFusion Facial," which has set our offerings apart from the competition.

In simple words, it's a skincare procedure that mixes traditional facials with current science and technology to achieve beautiful skin results.

We begin with a personalized cleanse after thoroughly inspecting the skin, followed by a double exfoliation with mechanical exfoliants and enzyme peels.

Next, we proceed with hydrodermabrasion for a delicate yet complete cleansing, then go on to apply a serum mixture according to the individual's skin needs.

Finally, we use LED light therapy to soothe the skin and stimulate collagen formation. This personalized technique promotes the skin's long-term health while also providing immediate brightness.

Simple to do, but years of practice!

Gabriel Kaam
Gabriel KaamCEO, KNR Agency

Deliver Clinically Proven Results

As a top real-estate power player and co-founder of Glow Therapy, I rely on one technique that has set our skincare line apart: clinically proven results. When we launched Glow Therapy, we ensured our LED masks were backed by scientific research proving their ability to boost collagen, clear acne, and restore skin radiance. Our customers know that 10 minutes with a Glow Therapy mask equals real change, not empty promises. Recently, a customer shared her 12-week progress photos—the reduction in her wrinkles and age spots was astonishing. Stories like hers keep our customers loyal and drive new clients to experience the power of light therapy for themselves.

Anyone can slap a mask on and claim 'anti-aging'—we opted for medical-grade technology and trackable results. If there's one thing I've learned, it's never to compromise on product quality or scientific integrity. Our customers are too savvy for exaggerated marketing claims—they want the real deal. For us, that meant developing masks with specific wavelengths clinically shown to target skin concerns, then sharing the independent studies backing our technology. The proof is in the results—and the repeat customers who love seeing a younger, fresher version of themselves every time they glow.

Ashley Gawley
Ashley GawleyCEO, Glow Theraphy

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